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Technologies

Implementing HubSpot AI Agents

Teknologia_alasivu

HubSpot's AI agents

HubSpot's AI agents are part of HubSpot's Breeze AI suite, and they're designed to do the work — not just assist, but carry out the desired tasks from start to finish. The agents can be leveraged across marketing, sales, customer service, and data enrichment in versatile ways.

Here are a few examples of agents (or agent-like functionalities):

  • Customer Agent – can be used in sales, marketing, service, or even internal training. Among other things, it acts as a chatbot that answers customer questions around the clock and provides suggested responses to resolve customer needs quickly.
  • Prospecting Agent (sales) – handles prospecting from contact research through to personalized outreach. According to HubSpot's data, it reduces the time spent on things like finding prospects and planning outreach by 95%, and response rates are four times better compared to traditional sequences.
  • Data Agent – used for enriching data by leveraging, for example, CRM data and public sources as needed.
  • Content Agent (content production) – produces high-quality content such as landing pages, blog posts, and customer stories, written in the brand's tone of voice and based on CRM data.
  • AEO tool (marketing) – tracks performance in AI search results compared to competitors. Continuously makes recommendations, based on performance, on which types of content are worth investing in.

Didn't any of these seem like a fit for your business?

Even though the library of ready-made agents keeps growing at an impressive pace, not every solution will necessarily match your specific needs. In that case, you can create a customized agent yourself simply by writing instructions for it — in the best case, in seconds.

Harness an AI agent as your co-worker!

Implementing AI Agents

The implementation of agents varies somewhat, but typically includes the following work stages.
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    Definition & Planning

    • Defining business needs
    • Defining concrete goals; what the agent is meant to achieve and which metrics will be used
    • Planning the pilot phase, incl. scoping which team or segment it will be rolled out to

    Price starting from €640 (VAT 0), determined by the scope of the agent and project.

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    Agent configuration & piloting

    • Configuring the first version of the agent, testing and iterating
    • Training users on how to use it as needed
    • Launching the pilot
    • Monitoring the agent's performance as planned, and drawing conclusions and making changes accordingly

    Price starting from €800 (VAT 0), determined by the scope of the agent and project.

     

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    Ongoing use of the agent

    • If the agent's results have matched the intended goals, its use is expanded — for example, to other teams
    • Further development based on results and feedback received

    Price to be agreed separately.

     

4 Reasons to choose Blink as your partner

  1. You get access to an expert HubSpot team with decades of combined experience in system implementations and development

  2. We're not just HubSpot specialists — we typically work with clients more broadly as well, for example on brand development, content, and marketing. You benefit from the fact that the left hand knows what the right hand is doing.

  3. Our clients' goals are our goals. We always focus on delivering concrete results and developing based on data. In fact, we've created numerous success stories, backed by concrete figures we can show, and we're proud of them.

  4. Blink is an agile, helpful, and fair partner that operates with complete transparency. Our clients say that working with us is enjoyable.

Considering HubSpot, or want to get more out of it?

Get in touch or book a time on my calendar!

Antti Tolonen Managing Director antti@blinkhelsinki.fi 050 348 0347