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Growth Strategies and Growth Marketing

Inbound Marketing Services for Companies

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The goal of inbound marketing is to help customers. It is sustainable marketing that aims to get customers to seek interaction with the company themselves.

Well-designed inbound marketing provides customers with relevant ideas and information – exactly when they are searching for and need it.

Inbound Marketing in a Nutshell

  1. You offer customers content – when they are looking for it and need it

  2. You market effectively at every stage of the buying journey

  3. Your marketing scales according to your company's needs

With inbound marketing, you build a data-driven marketing model for your business that brings potential customers to your site, converts visitor traffic into leads, nurtures those leads into sales-ready prospects, and turns closed deals into loyal customers. All of this happens on the customer's terms, serving their interests.

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What Is Inbound Marketing?

Inbound marketing is based on following the customer's buying journey and leveraging its different stages. The customer's path doesn't always run in a straight line – at best, it forms a cycle that repeats itself.

Inbound marketing can be utilised at every stage of the buying journey:

  1. Awareness stage
  2. Consideration and comparison stage
  3. Purchase and customer experience stage

Our task through inbound marketing is first to attract the right buyer personas during the awareness stage, and then to convert prospects into leads during the consideration and comparison stage. Once leads are captured, marketing must be able to warm and nurture them until they are sales-ready. Finally, once a deal is made, marketing must succeed in building rewarding, delightful, and distinctive customer experiences – and through these, customer loyalty.

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Grow by Helping Customers

Carefully designed inbound marketing provides customers with relevant content – exactly when they are looking for it and need it. A company's inbound marketing is a sustainable and modern way to do highly targeted, effective, and measurable marketing online.

What Are the Benefits of Inbound Marketing?

  • Brand awareness grows
  • Conversions increase
  • Analytics and ROI are based on concrete metrics 
  • Marketing is more cost-effective
  • Customer satisfaction improves

Inbound marketing is best suited to companies whose products and services involve a multi-step, longer-duration purchasing process. The best results are achieved when inbound and outbound marketing methods are combined into a cohesive whole.

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The Most Important Inbound Tools

An inbound marketing strategy is based on identifying a company's key buyer personas and understanding their motivations, interests, and buying processes. This enables the planning and production of targeted content for those buyer personas – content that gets found and generates interest.

Effective, successful inbound marketing is hard work – it requires planning and long-term content work, as well as plenty of ingenuity and creativity. With this combination, you can address the customer's challenges and expectations in a distinctive and compelling way.

Different inbound marketing tools can be used at every stage of the buying journey. Here are a few examples of important content and marketing tools we use in inbound marketing:

Awareness Stage

  • High-quality content production (text, images and videos)
  • Digital marketing
  • Search engine optimisation (SEO and GEO)
  • Search engine marketing (SEM)


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Consideration and Comparison Stage

  • Strong calls to action (CTAs)
  • Landing pages
  • Forms
  • Contact collection and segmentation
  • Chatbots


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Purchase and Customer Experience Stage

  • Email marketing
  • Automated nurture workflows
  • Lead scoring
  • CRM and sales tools
  • Retargeting marketing
  • Customer service


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What Does Inbound Marketing Cost?

Inbound marketing is often seen as more affordable than outbound marketing, as advertising costs tend to stay lower when most of the advertising channels are owned media. In inbound marketing, costs are primarily made up of content planning and production costs, as well as expenses such as search engine optimisation and digital advertising.

Because inbound marketing can be done in a scalable way, it is easy to get started even with a smaller budget. Do you need more traffic to your site, or help with lead generation? What about lead nurturing or developing a CRM system? The implementation methods for inbound marketing – and their prices – are tailored individually to each client's needs.

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Invest in Inbound Marketing with HubSpot

Implementing sustainable inbound marketing often also requires leveraging smart technology such as HubSpot. HubSpot enables easy-to-use websites, personalised content, and exceptionally effective lead generation. With it, you connect customer experiences and inbound marketing into a smoothly progressing buying journey, while collecting detailed data on customer behaviour and interests.

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Explore Our Other Growth Marketing Services!

  • Buyer personas

    Buyer personas

    With buyer personas, you know your customers better, know who you are marketing to and why, influence your target audience and create tangible sales.
  • Buyer journeys

    Buyer journeys

    Defining buyer's journeys help a company to understand how customers move through the purchase process from start to finish.
  • Success plan

    Success plan

    A success plan is a marketing and sales plan based on your business growth strategy that will help you achieve your goals.
    Read more
  • Content strategies

    Content strategies

    A marketing content strategy is a plan for how a company will create, publish and distribute content.
  • Key metrics and key analytics

    Key metrics and key analytics

    With the right metrics, your company can monitor the effectiveness of your marketing and make the necessary changes.
    Read more
Want to spice up your marketing?

Get in touch or book a time in my calendar.

Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347