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Website & Web Service Audit

Website and web service auditing is an essential part of developing and maintaining your site. An audit ensures that your site is functional, secure, user-friendly, and as visible as possible in search engines.

Website Audit as a Service

  1. Verifies the functionality and visitor-friendliness of your website or web service.

  2. Is one of the first and most important steps in a website renewal project.

  3. Is worth doing when your website or web service is no longer delivering the results you want.

A web service audit involves evaluating a company's digital touchpoints – such as websites, web services, online shops, social media, email communications, and mobile applications. The goal is to assess whether these serve their intended purpose and where improvements can be made – so you get the most out of every channel.

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What Does a Website Audit Mean?

Website and web service auditing means evaluation and review. Audit is typically carried out before a renewal of the services in question. The audit examines whether the services are technically functional, secure, user-friendly, and search engine optimised.

A website audit covers, among other things:

  • Site design
  • Content (copy and visuals)
  • Technical implementation
  • Usability
  • Search engine visibility

An audit helps identify the strengths and weaknesses of a site and provides recommendations for addressing them. This is an essential part of website development and maintenance – which is why an audit is one of the very first steps in any website renewal project.

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What Are the Benefits of an Audit?

  • Reduces website renewal costs

  • Increases site effectiveness

  • Improves information security

  • Improves site performance

  • Creates new sales opportunities

When Is It Worth Auditing Your Web Service?

How do you know whether your company's website or web service needs an audit? As a general rule, an upcoming change is a good indicator – if a website renewal is on the horizon, so is an audit. If you suspect your web service is no longer up to date technically, content-wise, or from a sales perspective, it needs updating.

An audit is also recommended when you are changing your web service provider or partner, considering switching website platforms, or planning to make use of marketing automation and modern marketing technology. A website audit can be carried out manually or automatically, using a variety of auditing tools and software. The depth and precision of the audit depend on the scope and objectives of the review.

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When Your Website Is No Longer Delivering Results – How Blink Helsinki Audits Your Web Service

Carrying out a website audit in-house can be challenging. Sometimes you can't see the wood for the trees – and the real state of a website rarely shows on the homepage alone. With extensive experience, we handle website and web service audits for companies either as a standalone project or as part of a larger website project.

Blink Helsinki's audit consists of 5 stages:

1. USABILITY ASSESSMENT
  • Navigation structure
  • Intuitiveness of the user interface

2. CONTENT ASSESSMENT

3. FUNCTIONALITY ASSESSMENT

  • We assess, based on visitor data, how well the web service fulfils its purpose: are visitors finding what they are meant to find?

4. TECHNICAL ASSESSMENT

  • Suitability of the content management system (scalability, integrability, information security, developability)

5. INDUSTRY BENCHMARK

  • We assess how the web service performs relative to competitors.
  • We assess how effectively the web service makes use of the possibilities offered by current technology.

The outcome of the audit is a valuable piece of documentation – assessments, observations, lists of issues, and development recommendations – that provides a solid foundation for building or updating your website or web service.

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Need a website audit?

Get in touch or book a time in my calendar!

Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347