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Precisely targeted digital marketing that delivers results

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Digital marketing means advertising in digital channels. It lets you reach your target audiences efficiently across platforms – targeting is straightforward and marketing is cost-effective. With digital marketing, you can reach your audience on Facebook, Instagram, TikTok, LinkedIn and Google. We help you create digital marketing that delivers real results!

The Benefits of Digital Marketing

  1. Reach your customers cost-effectively

  2. Marketing is precisely measurable

  3. Advertising is easy to target

Digital marketing lets you reach your target audience cost-effectively and at scale. Every campaign is fully measurable, giving you clear insight into what's working. And because targeting is built into every channel, your budget goes precisely where it has the most impact.

What Is Digital Marketing?

Digital marketing is marketing that takes place online. It encompasses social media marketing, search engine advertising and native advertising. On Google, you can raise your company's visibility through, for example, search or display advertising.

Social media marketing typically covers all the major platforms: Facebook, Instagram, TikTok and LinkedIn. On these channels, you can run paid advertising as well as organic posts without ad spend.

Native advertising refers to ads that appear in media publishers' online publications, blending into their environment and directing readers to specific content — such as an article or blog post on your company's website. Native advertising is an effective way to reach large audiences and attract new, engaged readers to your content.

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Which Digital Channels Reach Your Customers?

Blink's experts help you identify the right channels based on data about your target audience. We plan, execute, optimise and analyse your digital campaigns and results.

Digital media channels let you reach virtually any audience – they work for both B2B and B2C marketing. Social media channels such as Facebook, LinkedIn, Instagram and TikTok also help grow your brand awareness.

Google search advertising lets you reach customers who are already looking for your service or product. Google display advertising, in turn, builds your brand's visibility. Retargeting on social media channels lets you re-engage prospects who have already shown interest in your company – and convert them into customers.

Digital Marketing Services

  • Social media strategy

  • Social media account management

  • Organic social media content

  • Social media advertising campaigns

  • Google Ads setup, optimisation and management

  • Native advertising campaigns, optimisation and management

  • Digital marketing performance tracking

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Inbound- ja outbound-markkinoinnin palvelut

Inbound- ja outbound-markkinointi ovat kaksi eri tapaa tehdä markkinointia ja mainontaa. Inbound-markkinointi houkuttelee asiakkaita kiinnostavan sisällön ja asiakkaalle luotavan lisäarvon avulla. Asiakas löytää yrityksen itse – juuri oikeaan aikaan ja oikeassa paikassa. Inbound-markkinointia tehdään erityisesti digitaalisissa kanavissa kuten verkkosivuilla, sosiaalisessa mediassa, hakukoneissa ja sähköpostikampanjoissa.

Outbound-markkinointi taas lähestyy asiakkaita suoraan eri kanavissa, esimerkiksi mainoksien, suoramarkkinoinnin tai ostetun mainostilan kautta. Outbound-markkinoinnin tavoite on tavoittaa mahdollisimman monta potentiaalista asiakasta mahdollisimman nopeasti. Outbound-markkinointi myös keskittyy enemmän yrityksen haluihin, kun taas inbound-markkinointi huomioi enemmän yksittäisen asiakkaan tarpeet.

Kannattaa muistaa, että toimiva mainonta ja markkinointiviestintä sisältävät usein sekä inbound- ja outbound-markkinointia. Nämä molemmat sisältävät tehokkaita tapoja houkutella asiakkaita yrityksen palvelujen pariin. Lue lisää sisältömarkkinoinnista Blinkin oppaasta!

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Valitse toimivat markkinointikanavat ja -keinot

Millaista markkinointia yrityksesi kannattaa tehdä? Valitsemalla oikeat markkinointikeinot muodostat toimivan kokonaisuuden, joka tukee yrityksen brändiä ja kasvustrategiaa. Perinteinen outbound-markkinointi ja nykyaikainen inbound-markkinointi sopivat hyvin yhteen – usein tehokas markkinointikokonaisuus edellyttääkin näiden molempien palvelujen käyttämistä.

Tärkeintä on tunnistaa mitkä keinot ja kanavat toimivat lukujen valossa juuri sinun yrityksellesi. Tämä vaatii usein ostajapersoonien ja ostopolkujen määritystä. Kun asiakas tunnetaan perusteellisesti on toimivimman viestin, ulkoasun, markkinointikeinojen ja kanavien valinta lasten leikkiä.

Perinteinen markkinointiviestintä (outbound):

  • Lineaarisesti toteutettua markkinointia rajoitetuissa kanavissa
  • Fyysistä sisältöä, joka pyrkii kiinnittämään asiakkaan huomion (esim. printti-, televisio- ja radio sekä ulkomainonta)
  • Suorat lähestymiset asiakkaaseen (esim. kylmäsoitot ja suorat viestit)
  • Yleisö on hyvin laaja eikä kohdenna tarkasti tiettyihin ostajapersooniin
  • Kilpailee koko ajan asiakkaan huomiosta
  • Markkinoinnin tehokkuutta on hankala mitata

Digitaalinen markkinointiviestintä (inbound):

  • Monikanavaista markkinointia digitaalisissa kanavissa (esim. verkkosivut, sosiaalinen media, display-mainonta, sähköpostimarkkinointi)
  • Keskittyy liidigenerointiin informatiivisen sisällön kautta
  • Tarjoaa hakukoneoptimoitua ja laadukasta sisältöä, joka tarjoaa ratkaisun asiakkaan ongelmaan
  • Kohdennettu tarkasti kohderyhmien ja yksittäisten ostajapersoonien mukaan
  • Usein myös interaktiivisessa muodossa
  • Mitattavissa ja seurattavissa analytiikkatyökalujen kautta 

Digital Marketing as Part of Inbound Marketing

Inbound marketing guides your customers to your company and serves them at every stage of the buyer journey. Digital marketing is especially important at the awareness stage, when your company is reaching out to new potential customers. Retargeting marketing, on the other hand, is highly effective for contacts and leads in the consideration and decision stages. Digital marketing works best when combined with high-quality content production and SEO.

Targeting is essential in inbound marketing. By targeting your advertising, you can reach the right audience and make a meaningful impact. Targeting also maximises the efficiency of your advertising budget. Effective marketing and advertising typically require both smaller and larger investments, so it's important to get the most out of every euro spent. The greatest strengths of digital marketing are its exceptional targeting capabilities and cost-efficiency.

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Key Metrics for Digital Marketing

Marketing KPIs are always defined individually for each client, based on their specific needs and goals. These metrics determine which results are the primary focus of tracking.

The most common and important metrics in digital marketing measurement are CPC, CTR and conversion rate. CPC tells you how much a single click has cost, and CTR shows how many people who saw your ad actually clicked on it. Conversion rate, in turn, tells you what proportion of ad viewers went on to make a purchase or complete another desired action on the website – such as filling in a contact form. By monitoring these metrics, we evaluate and optimise advertising performance.

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Explore Our Other Creative Concept Services!

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  • Advertising and Marketing communications

    Advertising and Marketing communications

    Marketing communication is the way a company communicates its products or services to its target audiences in an effective way.
  • Inbound Marketing

    Inbound Marketing

    With inbound marketing, you build a data-driven marketing model for your business that brings potential customers to your website, converts visitor traffic into leads, nurtures leads into sales, and nurtures deals into loyal customers.
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  • Key Metrics & Key Analytics

    Key Metrics & Key Analytics

    With the right metrics, your company can monitor the effectiveness of your marketing and make the necessary changes.
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Looking for more effective advertising?

Get in touch or book a time in my calendar!

Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347