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Growth marketing and business growth strategy


Support your company's growth strategy with holistic growth marketing. The common goal of growth strategy and growth marketing is to grow your business effectively and based on data – so that your marketing does not fall on deaf ears.

Growth marketing that supports your growth strategy includes many different services and areas.  Marketing can be based on a success plan, which always starts with defining buyer personas, buyer's journey and objectives. With inbound marketing and an effective content strategy, you can spread your growth marketing across all of your channels. And with key metrics and an analytics model, you'll make sense of your  business goals and results.

Growth marketing services

  • Buyer personas

    Buyer personas

    With buyer personas, you know your customers better, know who you are marketing to and why, influence your target audience and create tangible sales.
  • Buyer journeys

    Buyer journeys

    Defining buyer's journeys help a company to understand how customers move through the purchase process from start to finish.
  • Inbound marketing

    Inbound marketing

    With inbound marketing, you build a data-driven marketing model for your business that brings potential customers to your website, converts visitor traffic into leads, nurtures leads into sales, and nurtures deals into loyal customers.
  • Success plan

    Success plan

    A success plan is a marketing and sales plan based on your business growth strategy that will help you achieve your goals.
  • Content strategies

    Content strategies

    A marketing content strategy is a plan for how a company will create, publish and distribute content.
  • Key metrics and key analytics

    Key metrics and key analytics

    With the right metrics, your company can monitor the effectiveness of your marketing and make the necessary changes.

What is growth marketing?

Growth marketing is holistic marketing. It supports all stages of a company's growth strategy with various marketing activities, and delivers results in both the short and long term. Growth marketing is not just about acquiring new customers, it hits at every stage of the buyer's journey.

4 reasons to move to growth marketing

  1. Support all business objectives of the company

  2. Combine long-term and tactical marketing efforts

  3. Influence the entire buyer's journey, increasing the value of customer relationships

  4. Base marketing planning and execution on the real data

Growth marketing is based on good groundwork: defining the buyer personas of your company, the buyer's journeys through the purchasing process, business goals and key metrics as precisely as possible. Good planning is half the battle, even in the later stages of marketing. The specifications must be done carefully in order to let growth marketing, based on optimisation and testing, flourish in a way that reflects its true value.

How does growth marketing differ from traditional marketing?

So, how does growth marketing differ from "traditional" marketing then? Growth marketing is based on the idea of growth hacking, where marketing is always optimised according to which approach works best for the target audience. Growth marketing is not stuck in a specific formula, channel or content format just because it has worked before – it's constantly evolving to be more effective by exploring and harnessing the data.

Investing in growth marketing also gives you an edge over your competitors. Continuous development and testing will help you find new ways to market and seamlessly combine marketing, sales and customer experience.

Growth marketing as part of your business growth strategy

By making growth marketing part of your company's growth strategy, you can improve your business as efficiently and effortlessly as possible. As a holistic marketing tool, growth marketing not only helps to attract new customers, but also to retain existing ones, maintain customer satisfaction and increase sales.

Planned and targeted marketing based on a growth strategy is also one of the most important ways to attract new customers and increase website traffic. For example, effective content marketing, search engine optimisation and keyword advertising help and support the study of customer knowledge and behaviour – more information means more leads. Growth marketing also helps you improve your brand awareness and corporate image. An up-to-date brand is the key to building new and improving existing customer relationships.


Different means of growth marketing

Growth marketing focuses on growing your company's business, especially through digital marketing. A marketing and content strategy can include many different aspects of inbound marketing, from website development to social media.

  • Brand development
    Brand and identity provide strong support for business.

  • Content marketing
    Content designed according to target groups attracts and engages customers.

  • Email marketing
    A targeted and cost-effective way to get close to your customers.

  • Search engine marketing
    Improve the search engine findability of your website. 

  • Social media marketing
    Target your customers where they are.

  • Website development
    Make your brand message stand out on the most important channel for your business.

The growth strategy and marketing aim to create lasting customer relationships and achieve long-term growth for the business as a whole. By choosing the right tools, channels and metrics, growth marketing can help you achieve all your growth objectives – and more.

What does the data say? How to measure marketing effectiveness

Successful growth marketing also helps marketing development in the longer term. Because growth marketing focuses on continuous development and experimentation, it also involves a lot of A/B testing and trying out different targeting options, for example. Short and quick tests can bring a lot of benefits to subsequent marketing efforts.

The effectiveness of the coopration between growth marketing and growth strategy can be measured by a wide range of metrics such as website traffic, conversions, leads and customer engagement. Through data, you can verify and measure the impact of your marketing efforts and optimise them to achieve better results. It is therefore worth examining results at regular intervals by channel and against the goals set.


See also our other services

Creative Concepts

Creative Concepts

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Antti Tolonen Managing Director 050 348 0347