Skip navigation

Laatutakuu

Brand identity refresh

Laatutakuu is a cleaning franchise chain made up of independent cleaning entrepreneurs, serving business clients across Finland.

Laatutakuun vanha ilme

Laatutakuu already had a clearly defined brand identity. Its recognisable elements included still-life compositions of cleaning tools and supplies, along with a green and beige colour palette. The brand was distinctive and recognisable in its own right – but over time it had grown a little stale. It was also felt to be somewhat distant, as it failed to highlight the very heart of cleaning work: people doing something good for other people.

The goal: a fresher, more human brand

So we got to work, refreshing and humanising Laatutakuu's brand identity.

Laatutakuun värit
Laatutakuun ilmeem saippuapallot

We defined four new, fresh accent colours for Laatutakuu. The old beige was evolved into a lighter, more neutral tone called sand, joined by a clean and crisp light blue water, a clear light green mint, and a warm pinkish thistle.

Spotlighting the Laatutakuu entrepreneurs

Laatutakuu's success is built entirely on the success of the skilled cleaning entrepreneurs within the chain. An independent entrepreneur supported by a strong network is a powerful combination – and the benefits flow directly to the client, since a committed entrepreneur works for themselves and is willing to go the extra mile. To highlight the importance of its entrepreneurs, Laatutakuu wanted to put them centre stage and bring them into its marketing.

 

Laatutakuun yrittäjien kuvia

Photographer Paula Osenius captured a group of cheerful, energetic Laatutakuu entrepreneurs at her studio. They appeared in the images as themselves: relaxed, upbeat and full of energy – with Laatutakuu's own cleaning tools as props.

The subjects were cut out so that the brand's new accent colours could be used as backgrounds. Short video clips were also filmed of each entrepreneur, for use in advertising, on the website and in sales presentations.

 

 

 

Laatutakuu yrit

Now we're talking clean! Laatutakuu entrepreneurs keep offices, retail spaces, business premises and housing companies spotless – by going the extra mile with every clean.

As part of the new look, graphic elements emphasising cleanliness and freshness were also created – including soap bubbles and water and wave motifs – to strengthen distinctiveness and recognition.

Laatutakuun siivous- ja kiinteistöhuoltoyrittäjä

The new identity has been rolled out in phases across all of Laatutakuu's own channels, as well as its marketing and advertising materials.

Laatutakuun verkkosivu

Laatutakuu's refreshed brand identity is also used in recruitment marketing, attracting new entrepreneurs to join the chain. The new look is distinctive, engaging and compelling, working equally well on roll-ups and brochures as in digital media where video can be leveraged.

 

Laatutakuun roll-up telineet
Laatutakuu lehti
Laatutakuun ulkomainokset
Laatutakuu_mainosesimerkit


logo_2

 

Laatutakuu is a national cleaning franchise chain offering professional office, premises, retail and residential property cleaning to businesses and housing companies. The chain comprises nearly 120 motivated, skilled professionals operating as independent Laatutakuu entrepreneurs.

Laatutakuu has highly satisfied business clients – in customer satisfaction surveys, they consistently rate Laatutakuu over four stars out of five. In addition to quality workmanship, clients particularly value the entrepreneurs' service-oriented attitude and flexibility.

laatutakuu.fi

Services used:

  • Brand and identity

    Brand and identity

    Building and maintaining a brand is an important part of a company's marketing and business growth strategy. 
    Read more
  • Advertising and marketing communications

    Advertising and marketing communications

    Marketing communication is the way a company communicates its products or services to its target audiences in an effective way.
  • Digital marketing

    Digital marketing

    Digital marketing lets you reach your target audience cost-effectively through search engines, digital content and social media channels.
  • Content production

    Content production

    Content creation is an essential part of marketing and brand building. It provides valuable information to customers in different content formats.
  • Key metrics and key analytics

    Key metrics and key analytics

    With the right metrics, your company can monitor the effectiveness of your marketing and make the necessary changes.
    Read more
Does your brand need a refresh?

Request a quote or book an appointment!

Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347

Check out other references!