SEO & AI visibility audit

The audit revealed when Google and AI tools recommend Karera

Karera provides a domestic RTK correction service covering all of Finland. The company wanted to understand how professionals in fields such as machine control, agriculture, land surveying and forestry find its services on Google and in AI tools.

In autumn 2026, Blink carried out a search engine and AI visibility audit for Karera. It combined a technical SEO audit, an on-page SEO audit, a competitor analysis and an extensive analysis of AI-generated answers. As a result, Karera received a prioritised list of quick fixes, along with longer-term actions and content to grow its visibility.

Search visibility and technical data come first

We reviewed Karera's website, branded search data, keywords and competitor visibility. We also examined the site's technical foundation, confirming that its pages are indexed by Google and that AI tools are already actively citing the site.

In search engines, we identified when Karera ranks ahead of its competitors as buyers search for the services it offers. Our keyword research focused on searches related to correction signals and satellite positioning. The data also confirmed what we already knew: search engine and AI visibility go hand in hand, both in rankings and in mentions.

Measuring AI visibility with prompts and brand mentions

For AI visibility, we focused on around twenty key questions that customers ask at different stages of the buying journey. They covered topics such as service providers, use cases, pricing and selection criteria. We ran the questions as prompts across several AI tools, including ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode.

The findings were positive. Karera was already mentioned in one in three AI answers, making it the most visible of the companies tracked. The answers also provided valuable insight into each stage of the buying journey and gave the content work a clear direction.

HubSpot AEO tool setup

AI answers change from day to day, so a one-off measurement isn't enough. That's why, alongside the audit, we also set Karera up with HubSpot's AEO tool, which runs the tracked questions daily across selected AI platforms. During setup, we worked with Karera to define:

brand details and competitors
the company's services and target audiences
the prompts/questions to track

The questions were grouped by buying journey stage: some represent a buyer who is still exploring their needs, while others represent a buyer who is already comparing providers. This makes it possible to view visibility both by target audience and by stage of the buying journey.