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Digia clarified its brand through action

The digital value theme idea we received from Blink generated enthusiasm right up to the top. It also seamlessly dovetailed with the three cornerstones of what we do - ecosystems, data and customer experience. The theme also sums up well our desire to be about delivering real value and to cut through the fuss.

Anne Puntari Director of Customer Experience, Marketing and Communications, DIGIA OYJ

Starting point

Digia pledges to collaborate with its clients. Together, they shape a world where digitality operates seamlessly and leaves an impact. Operating across various sectors with a diverse range of offerings poses significant communication challenges. While internally, Digia's recent branding efforts had been well-received, there was a need for external messaging refinement. To effectively convey the brand's essence in practical terms and avoid empty rhetoric, additional emphasis was required. Thus, it became imperative to make the promise of "works and can be felt" tangible.

 

Execution

In joint workshops between Blink and Digia, we outlined the appropriate approach using various methodologies. Together, we successfully prioritized messages into a meaningful hierarchy. Through creative design, the value Digia offers its customers was crystallized into DigiArvo (lit. DigiValue). Because a good brand acts, not just claims, we came up with the idea of the DigiArvo competition to implement the new brand thinking, making the customer promise a reality.

The Digiarvoa 2019 competition sought concrete, value-generating ideas, concepts, or projects to help build Finland's digital future and improve digital competitiveness. Nearly 100 ideas were submitted in just under two months. The winning idea, Finnish Red Cross's "Kukaan ei jää yksin" ("Nobody's left alone") service, received €100,000 worth of Digia's work, such as service design, software design and development, or project management.

See the video in Finnish

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We implemented for Digia

  • The Digiarvoa 2019 concept to crystallise the brand and make it tangible

  • Digairvoa 2019 competition idea

  • The visual identity of the concept

  • Digiarvoa.fi -website

  • Digiarvoa launch videos (2 pcs) 

  • Launch (digital and print advertising)

  • Brand imagery

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Digia is a software and services company that combines the power of technology with the talents of people to build a smarter business, a smarter society and a sustainable future. Digia's mission is to keep its customers at the forefront of the digital evolution.

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Antti Tolonen Managing Director antti@blinkhelsinki.fi 050 348 0347