Skip navigation

AINS Group

Website renewal improves user experience and simplifies managing a large site

Construction and industry consultancy AINS Group renewed its website in 2025. The task was to clarify the look, user experience, and maintenance of a bilingual website spanning over 2,000 pages. Blink designed the site's visual identity, structure, and functionalities in close collaboration with the client. The site was implemented on the HubSpot platform using Blink's own website theme in just under six months.

AINS-referenssi-projektit

 

A clear structure and search functionality improve the user experience

Navigating the extensive site became considerably easier once the navigation and page structure were clarified through visual means. The refreshed look also effectively reflects the company's expertise and people-centred approach.

Exploring the broad service offering and reference library was made easier by implementing a custom search function alongside filtering on these pages. The search supports additional search terms and is tolerant of typos. A logical filtering and search refinement feature was also created for the Contact section, making it easier to find individual experts and office information.

Site content management simplified significantly

Maintaining the large and continuously growing website became considerably easier and faster. Pages are built using intuitive content modules that follow a consistent logic, making it efficient to edit existing pages and create new ones. Updating the References and Contact pages can be done conveniently from a single view.

 

AINS_referenssi_mobile
GREENLED-TUOTEVALITSIN

AINS Goup logo, värillinen

 

AINS Group is one of Finland's most respected engineering and consultancy companies. A community of 1,400 experts serves the construction sector and industry with multidisciplinary expertise. The company offers a full range of design and project management services across six business areas: construction management, architectural design, structural engineering, renovation design, industrial and building services engineering, and community and environmental planning.

ains.fi/en

Services used:

  • Web service audits

    Web service audits

    The audit ensures the functionality, security, user-friendliness and maximum search engine visibility of the website.
  • HubSpot websites

    HubSpot websites

    HubSpot CMS is a versatile and user-friendly website platform. It allows you to continuously improve your visitors' customer experience and lead conversions.
  • Content creation

    Content creation

    Content creation is an essential part of marketing and brand building. It provides valuable information to customers in different content formats.
Do you need a better performing website?

Request a quote or book an appointment!

Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347

Check out other references!