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Bluet

A modern HubSpot website in less than two months

Bluet’s website was in desperate need of renewal: the old Wordpress implementation was outdated both technically and visually, and no longer met Bluet’s needs as a pioneer in its field.

Blink migrated the website to the HubSpot platform using its Blink Runway website theme and revamped the site’s look at the same time. The project was completed in the spring of 2026 in just under two months, and the client had to do almost nothing to assist with the content migration. Blink Runway's AI powered content migration tool liberated the whole team from the tedious task of copy-pasting.


The website platform was chosen to meet a specific need

Running the old Wordpress site required a separate partners for version and plugin updates, as well as for hosting the site.

Bluet was already using HubSpot’s sales tools, so migrating the website to the same platform was a natural step. HubSpot offers a unified environment where website development, marketing, and sales processes are now easy to manage as a whole .

The Blink team was responsible for the website redesign, technical implementation, most of the content migration, and client training.

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Content migration was painless and went smoothly with Blink Runway's AI powered tool

The benefits of the Blink Runway website theme include, among others:

  • Secured and reliable technical performance of the website
  • Website elements (tailored components) that have been tested and optimized to work effectively, making content management easier
  • AI powered content migration 
  • An agile platform for the website's ongoing development

Most of the old content was migrated to the new platform automatically, without the need for a time-consuming copy-and-paste process. The migration project can be a hassle-free process for the client: you can leave the implementation entirely to Blink if you don’t have the time or desire to be more closely involved.

During the further development phase, the site’s structure, page templates, and content can be easily modified and expanded to meet the client’s needs.

The website was given a new, credible look that appeals to its target audiences

As part of the website migration, Bluet also revamped its visual identity. The fonts were updated and the color palette was refined. The result is a fresh, cohesive look that reflects the brand’s innovative approach as a provider of floating solutions.


Movement was also added to the site in two ways. Subtle motion was added to existing images by using AI: the swimmer in the pool photo came to life, and a boat moves through the Lake Como landscape. This allowed us to create dynamic content from existing visual materials very cost-effectively.

In addition, a subtle video of flowing water plays in the background of the site. This atmospheric element serves as a full-page background without interfering with the readability of the text.

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Bluet is a Finnish company, specializing in floating construction solutions. It was founded in June 2016 and it’s still privately owned mainly by Managing Director, Tytti Sirola, and Technical Director, Kimmo Saharinen. We are not just a supplier or designer, but first and foremost a partner, specializing in the design and implementation of a floating solution that meets your needs.

bluetfloatingsolutions.com

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Do you want to succeed with HubSpot? Website renewal in mind?

Drop an email or book a meeting 👉

Antti Tolonen CEO antti@blinkhelsinki.fi +358 50 348 0347

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