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Marvaco

A modern, customer-focused website for a pioneer in packaging artwork production

Marvaco is a production partner for visually and technically high-quality print artworks for consumer packaging. The outdated website was in urgent need of renewal – in terms of its appearance, structure, content, and maintainability. Blink completed and finalised previously drafted brand guidelines, designed the new website's structure, visual identity, and content, and implemented the whole solution using its own HubSpot website theme.

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A stylish and clear website that speaks to customers

The visitor-friendly three-language site focuses on serving two key customer groups and showcasing the technologies developed by Marvaco. A clear structure and visually striking pages centre on the themes that matter most to customers. In addition to content planning, Blink came up with the name Alli for Marvaco's customer portal.

As a visual design element, a frame was created that echoes Marvaco's brand colours, adding just the right amount of character to the site's look and feel. Authentic images from Marvaco's production were chosen as the site's photography. As part of the renewal, three separate domains from the old site were also consolidated into a single, coherent domain.


HubSpot enables easy site management and much more

Maintaining a website built on Blink's HubSpot theme is remarkably straightforward, as the logic for filling in content modules remains consistent throughout. Once the site was launched in autumn 2025, Blink trained Marvaco's key staff on updating and adding new content to the site.

A brand-consistent newsletter template was also created for Marvaco in HubSpot. HubSpot now enables, among other things, the development of both the website and customer management and communications on a single, continuously evolving platform.

 

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GREENLED-TUOTEVALITSIN

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Marvaco Oy is a leading partner in brand packaging artwork production. The company supports professionals who create, develop, and produce the print surface of consumer packaging as a brand's most important medium. Marvaco streamlines the work process and produces efficiently manufactured print surfaces that help brands stand out and shine on the retail shelf.

marvaco.com

Services used:

  • Brand and identity

    Brand and identity

    Building and maintaining a brand is an important part of a company's marketing and business growth strategy. 
  • HubSpot websites

    HubSpot websites

    HubSpot CMS is a versatile and user-friendly website platform. It allows you to continuously improve your visitors' customer experience and lead conversions.
  • Content creation

    Content creation

    Content creation is an essential part of marketing and brand building. It provides valuable information to customers in different content formats.
Do you need a better performing website?

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Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347

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