PLAYBOOK
We help you build a systematic framework for your marketing and sales practices.
Starting at €3,000 + VAT
Create a pro-level scalable model
With the Playbook, you can develop your organization’s systemic competence rather than relying on the personal skills of individual employees. Use the tool below to describe the current state of your marketing and sales fundamentals. You’ll see right away what it costs to build the Playbook.
Buyer Personas
Have your company’s key buyer personas been defined and documented in such a way that you know exactly who your ideal customers are, what drives their purchasing decisions, what prevents them from buying, and what decision-making criteria they use?
Customer Journeys
Has a purchase journey been mapped out for each buyer persona? For every stage of the purchase process, it has been identified and documented what the persona thinks, fears, hopes, and does at each stage of the purchase, in which channels they encounter you or your competitors, and what opportunities you have—through marketing, sales, or service development—to help the persona progress along the purchase path? Furthermore, for every customer interaction, has it been documented what happens “under the hood” (marketing and sales processes)?
Goals & Metrics
In the third phase, we define clear, measurable goals for our work, as well as metrics for tracking progress. Where do your metrics currently stand?
Playbook Design
In the fourth phase, we will develop a new Playbook for your company to systematically drive marketing and sales.
How comprehensive of a Playbook do you need?
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