Skip navigation
clogo_atria_v

 

Atria

Atria is a Finnish food company whose operations are based on responsibility. Atria Food Service is Atria's B2B business, helping large-scale kitchens – such as restaurants and schools – to produce better food through purposeful recipes and proven preparation methods.

Atria ponteva

Identity, advertising concept & participatory content

Every product sold under the Atria brand is responsibly produced food grown and processed in Finland. Atria monitors the quality of production at every stage. Livestock thrive because nothing has been left to chance. Farmers ensure that animals get enough exercise, exactly the right food and the care they need. Atria's own standards for animal welfare are in most cases stricter than the legally required standards monitored by Evira. As a result, the animals rarely fall ill – and the end products that reach the plate are first-class in quality.

Tinkimätön suomalainen

The identity created for Atria's premium meats dramatises Atria's strengths in a way that speaks to the target audience. For only the finest to make it from pasture to plate, every link in the value chain must function flawlessly. The Uncompromising Finn concept puts a spotlight on the people behind each stage of the value chain – cattle farmers, meat cutters, head chefs – in a respectful way, by giving quality a human face.

atria_kannet
Atria aukeama

Atria has a deep understanding of the challenges and opportunities facing large-scale kitchens, which is why Atria is able to offer far more than products alone – a wide range of solutions for developing everyday kitchen operations. Atria helps its clients in many ways: menu development, preparation methods, staff training and practical marketing. The web concepts and participatory digital tools we designed for Atria have brought this expertise into the digital environment.

Gastro 2013

Among other things, we have conceptualised a rotating menu configurator that allows kitchen decision-makers to conveniently generate a rotating menu using a selected recipe base, efficient preparation method and correct delivery quantities; a menu composer that lets kitchen decision-makers create ready-to-use marketing materials directly online; and a cuts-of-beef guide that makes knowledge of raw ingredients easy to share with the younger generation working in professional kitchens.

The fruitful collaboration between Blink Helsinki and Atria has lasted for years. We have comprehensively conceptualised and implemented all kinds of marketing and sales activations: brand work, websites, videos, direct-contact models, newsletters, trade fair and event packages, brochures, and more.

www.atria.com/en

atria_koostin_2

Client contact person:

Tarja Sillanpää

"Through our long collaboration, Blink Helsinki has developed a thorough understanding of how the market works and what means can be used to create added value for the target audience in a way that also shows in the results."

 

Need help with marketing?

Get in touch or book a meeting

Antti Tolonen Managing Director antti@blinkhelsinki.fi +358 50 348 0347