Why you should be brightening up your brand's identity
- With the correct brand identity your company along with its products and services are relevant to your customers
- The right brand makes your company and its products recognisable
- A distinct brand makes your customer remember you
What is a brand? And why does it matter?
A brand is a mental image of your company, created in the receivers imagination. All expectations, experiences and stories of your company are combined in your brand.
Brand's function in your business:
- Help your customer to notice and recognise your product's or service's advantages and the worth they bring
- Stand our from your competitors
- Make the sales decision easier for the customer
A strong brand helps the receiver to make an easier decision when it comes to sales. It makes the customer ready to pay extra and tell about the service onwards. A functioning brand guides your company's actions and shows in everything your company does; from marketing to customer meetings and from company culture to rumours.
A strong brand doesn't happen by accident. It needs a series of correct and careful actions that cumulate together to a comprehensive and clear brand identity.
Our brand services:
- Communication strategy
- Brand workshops
- Strategy evaluations
- Game plan for your brand and business
- Buyer personas and buyer's journeys
- Identity
- Name design
- Tonality
- Visuality
- Typography
- Logo and logo variations
- User behaviour
- Defining service encounters
- Marketing communications
- Content marketing
- Growth driven design
- Other marketing and sales design and execution
